Scale Your Business with Strategic Branding & Marketing Strategy

Teochew Handmade Pau’s (TCHMP) journey began on a promise that Mr Yeoh made to his late wife in 1993 - to bring up their 3 children and support their pursuit of further education. Since the 1990s when Mr Yeoh was mastering his skills in the kitchen, the feel of his hands has been the only scale that guides him. Even under the stewardship of the second generation, the Yeoh family continues the tradition of hand making paus and other signature local delights that definitely warrants a try.

TCHMP engaged Corsiva Lab with the objective of increasing its brand awareness and reinforcing its unique brand identity to resonate with its new wave of younger customers. Through extensive primary and secondary research, the team assisted TCHMP with establishing a clear brand positioning as well as branding and marketing strategies they could employ to achieve their goals. Aside from conceptualising the identity, brand touchpoints were also redesigned to resonate with their new identity, namely, packaging designs, menus, namecards, brochures, even a van decal! Lastly, the team also assisted in the social media marketing efforts and collaterals that aligned with the overall brand identity.

Leacov is a one-stop centre for security professional training, helping individuals to move up the ladder of self and life improvement through training and learning. The company assists individuals in learning the full spectrum of relevant industry training all at one go.

Corsiva Lab was tasked with a brand revamp for Leacov to better reflect the brand’s identity and create a modernised look that resonated with the vibrancy and energy of the brand. Aside from conceptualising the identity, posters, brochures folders and presentation deck templates were also redesigned to align with their new identity.

Armfort Security Workforce is an HR cloud-based web solution that enables companies in the security industry to increase productivity.Their solutions assist key stakeholders of the security industry to keep track of things like Security Officer's training, patrolling and managing of the site and even incident reporting.

Corsiva Lab was tasked to assist Armfort with a brand identity revamp, to better position themselves in the local scene and for future company expansion plans. Through extensive primary and secondary research, the team assisted Armfort with establishing a clear brand positioning as well as branding and marketing strategies they could employ to achieve their goals. Aside from conceptualising the identity, brand touchpoints were also redesigned to resonate with their new identity, namely, logo design, namecards, letterheads, company stationery and presentation deck templates. For Armfort’s digital marketing channel, the team assisted with strategizing visuals and posting direction for their social media channels that aligned with the overall brand identity.

Happy Daze is a new age wholesaler for alcoholic beverages that strives to deliver beverages for party-goers looking for a healthier zero sugared option. The client approached Corsiva Lab to revamp their core visual touchpoints - their logo design and aluminium cans, to achieve a fun and creative design that resonated with its target audience for a lasting impression.

The logo design was inspired by the ‘Japanese smiley face’ that was synonymous to their existing brand identity. As such, our team proposed a more seamless way to integrate it with the brand’s name to achieve a well balanced visual without the face being overly emphasised.For the can designs, in order to create something that stood out from the rest, the Corsiva team opted for a white can that contrasted with the bold gradient logo to create a unique and eye-catching look. Though the team created different colour palettes, visuals and customised icons for each flavour, we maintained a similar look and feel to ensure a clear association to the core brand identity.

From the owners of My Think Tank - an education centre, comes Ace Maker Parenting, a new brand targeted at creating a community for like-minded parents to share and learn on how to ‘Ace’ their kids. The brand strives to strengthen kids in 3 areas, Academic, Character and Empathy so as to develop well rounded individuals in their formative years.

Corsiva Lab was first tasked to conceptualise a brand new identity for Ace Maker Parenting. The team was inspired by the 3 core areas of development, depicted by quadrants and semi circles that are a subset of a bigger shape - a circle. This reflected the core messaging of the brand’s identity and their methodology that was subsequently incorporated into the brand’s core identity. Thereafter, Corsiva Lab created the brand’s corporate identity guidelines to be adopted across all new digital and physical touchpoints. This ensured there was a clear alignment of the visual identity across all audiences. Lastly, our team also supported the creation of key digital touchpoints such as a landing page and social media posts to market and facilitate the digital summit they were hosting.